【摘要】 在IPA分析的二维视角下,根据1980年至2013年西藏入境旅游需求的相关统计指标,分析西藏入境旅游市场的演变特征与时空结构,结果发现西藏入境市场发展历程曲折、非常脆弱、客流不稳,但潜力巨大,近期表现出向质量型发展的趋势。客源市场分布自始就有显著的国际化特征,但其分布很不均衡,当前正趋于向平衡多元化发展。讨论市场演替对拓展与管理西藏入境旅游市场有巨大的启示,并提出时代发展新要求下的相应措施建议。更多还原

【Abstract】 It adopted the method of IPA and indicators like tourist number, inbound tourism receipts, geographic concentration index,inter-annual concentration index,and preference index.The result shows that the inbound tourism of Tibet has gone through a very unstable development,but in fact has a very promising market and a trend for intensive growth. The tourist source, which has been distributed unevenly with a high preference from the Western countries, is proceeding for being more balanced. At this very moment of coming changes,market management should be readjusted.更多还原