【摘要】 文章以时尚传媒集团电子杂志受众为例,采用实证研究方式,洞察时尚电子杂志受众人群属性特点和阅读习惯、了解时尚电子杂志用户对内容的选择和喜好、发现时尚电子杂志受众对广告的态度和行为,尝试为传统媒体的电子化策略提供参考。更多还原

【Abstract】 The paper takes the audiences of e-magazines published by Fashion Group as an example, uses the way of empirical research. It gives insights into the population characteristics and reading habits of audiences, understands users’ choices and preferences of fashion e-magazines contents, and discovers users’ attitudes and behaviors toward advertisements, which provides a reference for traditional media e-strategies.更多还原