【摘要】 老字号是长寿的企业和企业名称品牌,是体现中国文化特质的企业形态。以北京西城老字号为研究对象,在认真总结近年来各级政府相关政策制定及实施情况的基础上,科学确定老字号的分级认定条件和分级标准体系,对于确立和提升老字号的社会地位,更好地发挥老字号在提供行业示范、优化产业结构、完善地区形象、充实城市精神、推动中华民族优秀文化传承方面的作用,扩大老字号的社会影响,以及探索新的研究思路和方法,都具有十分重要的意义。更多还原

【Abstract】 Time- honored brand means enterprises and brand names with long histories,which is a business form that embodies the Chinese cultural characteristics. Taking the time- honored brand of Beijing Xicheng as an example,this study carefully sums up the implementation and development of governmental policiesat all levels in recent years,and determines the classification and grading system for the time- honored brand. This research is of great importance not only for establishing and upgrading the social status of the time- honored brand,but also for promoting the role of time- honored brand in providing industry demonstration,optimizing industrial structure,improving region image and enriching city spirit. It will help to promote the Chinese culture heritage,expand the social impact of the time- honored brand,and explorenew research ideas and methods as well.更多还原