【摘要】 通过调研了解我国阅读推广研究的现状及发展趋势,在成功案例分析中发现高校图书馆阅读推广工作必须具有主题新颖、专人负责、领导重视、经费支持、演化为常规性工作等特点,认为全媒体时代高校图书馆阅读推广需要精细化,并指出高校图书馆的阅读推广只有在兼顾读者、馆员、图书馆等多方利益、共同发展的前提下才能持久开展。更多还原

【Abstract】 This paper tries to comprehend the current situation and development trend of reading promotion research through varieties of surveys. After the analysis of successful cases, it reveals that academic library reading promotion must possess such characteristics as novel themes, dedicated staff, leaders’ attention, financial support, routine work and so on. It is considered that reading promotion at omnimedia times should be elaborate and only in the context of taking both the interests and joint development of readers, librarians and libraries into account can it maintain its sustainability and vitality.更多还原