【摘要】 创业激情作为创业创新活动的关键驱动力,它不仅会影响创业者本人,也会影响利益相关者。现有研究只关注其对创业者本身的作用,但由于获得投资对创业者极其重要,有必要重点探讨创业激情对于创业者说服投资人进行投资的作用。本文基于说服理论,提出一个由激情和专业性构成的中介模型,并基于国内某高校创业比赛的150份答卷对模型进行检验,结果显示:在创业激情的两个维度中,只有认知激情有助于提升投资人对商业计划的评价,情感激情无此作用;创业者的专业性在认知激情与商业计划评价之间起中介作用。笔者揭示了创业说服过程机制,有助于进一步理解创业融资过程。更多还原

【Abstract】 As a key driving factor of entrepreneurial behavior,passion affects not only entrepreneur,but also other stakeholders. However,most of the previous research ignores this important perspective. Since investment is critical to entrepreneur’s success,the question that how passion affects investor’s decision making must be clear. Based on persuasion theory,in this study,a mediating model constituted with passion and perceived expertise was proposed. To test the model,a data set with 150 samples was collected from a venture competition,and the result indicates that( 1) only cognitive passion( preparedness) has a positive and significant relation with business plan evaluation;( 2) expertise plays a mediating role between the relation of cognitive passion and business plan evaluation. By introducing new factors,this study open out the mechanism of the process,which is helpful for understanding the process of entrepreneurial financing.更多还原