节点文献
电子商务优质制造商评价指标体系与方法研究
Research on Evaluation Factors System and Method of Superior E-commerce Manufacturer
【摘要】 本文讨论了电子商务环境下对优质制造商的评定准则,提出了优质制造商评价框架,重点讨论了制造商资质、企业规模、产品研发、产品质量、产品营销、客户服务、信用与荣誉、企业社会责任等八个评价要素和若干关键指标,并提出了具体的评价方法。
【Abstract】 This paper discusses the standards for evaluating the superior e-commerce manufactures within the e-commerce environment, and presents the evaluation framework. It focuses on the eight evaluation factors including manufacture’s qualification, enterprise scale, product R&D, product quality, product marketing, customer service, credit and honor, social responsibility, etc., as well as other key indicators, and gives out the evaluation method.
【基金】 国家科技支撑计划课题(项目编号:2012BAH35F00)“全程电子商务关键技术标准研究及应用示范”(课题编号2012BAH35F01)资助
- 【文献出处】 中国标准化 ,China Standardization , 编辑部邮箱 ,2014年11期
- 【分类号】F724.6;F279.2
- 【被引频次】1
- 【下载频次】108