【摘要】 中国软实力建设的一个偏差是把文化等同于软实力,而对软实力概念中更为重要的政治价值和制度层面缺乏应有的关注。软实力的核心在于政治价值理念的感召力及其相应的制度安排,这对于国家形象的塑造具有关键作用。任何国家的政治价值都是普遍性与特殊性统一。中国改革开放的过程,就是更加融入人类主流文明的过程,是民主、自由、法治等理念不断深入人心的过程,是一个更加走向普遍性而非特殊性的过程。中国目前关于社会主义核心价值观的权威概括,反映了中国发展的理论与实践成果,显示了政治价值的基本走向和正确取向,对于中国软实力建构和国家形象塑造意义重大。更多还原

【Abstract】 One of the biases in China’s soft power building is to regard culture as soft power, and pay less attention on political value and institution regarding the concept of soft power. The essence of soft power is the emotional appeal of political value and ideology with their corresponding institutional arrangement, which is vital to national image shaping. Political value in any nation is the unification of universalism and particularism. the process of China’s Reform and Opening-up means more involvement in the mainstream civilization of human beings, means more popularity of democracy, freedom and the rule of law among the citizens, and means more universalism rather than particularism. The current authoritative conclusion of China’s socialist core values reflects the theoretical and practical achievements of development, as well as the basic trend and correct tendency of the nation’s changing political value, which is of great significance for China’s soft power and national image building.更多还原