【摘要】 在阐述服务营销的含义、特征的基础上,结合"海底捞"火锅店的实际情况,解析"海底捞"如何成功实施服务营销策略,并结合现代餐饮业存在的问题,探讨餐饮业如何做好服务营销,以期为餐饮经理人提供建议和指导。更多还原

【Abstract】 This paper expounds the meaning and characteristic of service marketing,and taking Haidilao Hotpot Restaurant as an example,analyzes how the restaurant successfully implements service marketing strategies. The paper also discusses the problems in catering businesses and explores the means of service marketing in order to provide advice and guidance for the management.更多还原