羡余旅游资源的蜕变路径

【摘要】 在全国上下大力发展旅游业的背景下,由于羡余现象的普遍性和相对性以及旅游资源区位优势不同、旅游资源生态位宽度差异和消费者追求旅游效用最大化,区域内外的相似和差异旅游资源中品级较低、特色不显著、市场竞争力弱及后树立的同类品牌形象景区会成为羡余旅游资源。各景区景点可根据自身特色和品味,通过细分目标市场、创新旅游产品、深化区域合作、整合旅游资源、拓宽旅游生态位、优化旅游管理模式与旅游公共服务体系等方式,使暂时未被旅游者感知的羡余旅游资源蜕变为非羡余旅游资源,推动旅游业的可持续发展。更多还原

【Abstract】 Under the circumstances of vigorously developing the tourism industry in China, the problem of redundant tourist resources becomes prominent. Inside or outside the area, similar and different tourist resources with low grades, insignificant features and weak market competitiveness and the scenic spots which are late to build the similar brand tend to be redundant. According to their characteristics and resource grades, each place of tourist attraction should divide objective market, create tourism products, deepen regional cooperation, integrate tourism resources, broaden niche breadth, and optimize management modes and public service system of tourism so that redundant tourist resources can be disintegrated into tourist attractions.更多还原