企业网络营销推广的实证研究——以天津空港经济区为例

【摘要】 随着电子商务交易规模的不断扩大,企业网络营销的重要性日益突显。本文立足于天津空港经济区,采用问卷调查方法,分析了在区域经济发展背景下企业网络营销推广存在的问题,从提出了推广网络营销的策略。应采取更新理念,加强网络建设;持续改善网络营销方法,灵活运用营销策略;重视网络人才培养;摒弃粗放营销,善用精细投放等方面措施。更多还原

【Abstract】 With the ever expanding of E-commerce, the E-marketing of enterprises is becoming more and more important. Based on data from questionnaires in three aspects, including the enterprise application of internet, their marketing methods and current situation of E-marketing from Tianjin Airport Economic Area, the essay analyzes the problems of E-marketing popularization under the background of regional economy development and brings forward the countermeasures on how to improve the effect of E-marketing promotion.更多还原