【摘要】 在分析中国文化领域价值理念国际传播重要性的基础上,从传播主体、传播对象、传播内容、传播媒体、传播效果五个方面论述中国文化领域价值理念的国际传播,重点论述新媒体环境下如何转变传播观念、有效整合传播手段,并强调作为传播者和接受者中的中青年群体的重要性及传播过程大数据挖掘是未来传播效果评估的重要手段。更多还原

【Abstract】 The international spreading of Chinese cultural values is discussed from the spreading subject,object,contents,media and efficiency on the basis of analyzing the importance of international spreading of Chinese cultural values. The key is to investigate how to innovate the spreading concept and integrate the efficient spreading methods. As both the receivers and the broadcasters,the young people will play an important role in spreading the Chinese cultural values.更多还原