【摘要】 从供给的角度梳理福建的海洋旅游产品有:七大沿海旅游城市、海洋旅游节庆活动、精品旅游线路、海岛旅游、主题海岸带旅游和邮轮旅游等。福建海洋旅游产品开发时间短,仍处于初级发展阶段,存在数量多、类型少,影响力小、同质化、空间局限性、文化内涵不足和缺乏区域联动等问题。培育和创新福建海洋旅游产品要:多元化发展,海陆联动发展、注重体验性创新性、有文化战略思维。更多还原

【Abstract】 From the supply perspective,Fujian marine tourism has six products:seven coastal tourist city, marine tourism festivals,boutique tourist routes,island tourism,theme coastal tourism and cruise tourism.The developement of Fujian marine tourism is short,and still in the initial stage.For the cultivation and innovation of Fujian marine tourism products,we should joint the development of land and sea,focus on experiential innovation,have cultural and strategic thinking.更多还原