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保健酒品牌包装整合设计研究

On the Integrated Design of Health Wine Brand Packaging

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【作者】 邢明罗亚明伍思良

【Author】 XING Ming LUO Yaming WU Siliang

【机构】 华南农业大学湖南工业大学

【摘要】 通过整合设计定义,进一步阐述整合设计形成背景。在全球重视可持续发展趋势下,与消费者生活密切相关的现代包装设计呈现全方位整合趋势。具有时代性的包装整合设计以符合人、社会、环境和谐共同发展的原则,成为现代包装发展必然。研究保健酒包装整合设计与资源应用的基础上,结合保健酒包装设计实例,提出保健酒整合设计原则与方法,有效的提高设计师的应对能力,创新出适销对路的优质包装,实现企业追求的目标。

【Abstract】 According to definition of integral design, we expound the globe background of integral design. Under the trend of attaching great importance to the sustainable development globally, closely associated with the lives of consumers presents the full range of the consolidation trend in modern packaging design. Packaging integration times designed to comply with the principle of common development of human, social, environmental harmony, become modern packaging development is inevitable. on the basis of the study on health wine packaging integrated design and application of resources ,combined the health wine packaging design examples, we propose health wine integration of design principles and methods to improve the overall quality and ability to cope designers, create innovative marketable quality packaging to achieve the pursuit of business goals. :

【基金】 广东省教育部产学研结合项目(2011B090400451)
  • 【文献出处】 艺术与设计(理论) ,Art and Design , 编辑部邮箱 ,2013年04期
  • 【分类号】J524.2
  • 【被引频次】6
  • 【下载频次】184
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