【摘要】 为了提高房车造型与用户预期的匹配度,降低设计成本,运用感性工程学思想,将产品造型和用户感性评价转变为两个可测的变量,并使用多元回归分析法在两者之间建立起一个数学表达式模型,提出了使用圆柱面坐标系建立房车造型要素认知空间的方法。这种方法是对感性工程学思想手段的改良和创新,能为决策者预测市场对房车的反应并辅助设计师在概念生成阶段的造型构思。更多还原

【Abstract】 The purpose of this research is to improve the matching degree between RV modeling and user expectations, as well as to reduce design cost. Under the guidance of Kansei engineering idea, this study transforms product modeling and user evaluation into two measurable variables, and uses multiple regression analysis to establish effective equation model between the two, so as to define the specific principles between them. A cylindrical two-dimensional coordinate system is advanced to establish cognitive space of car styling elements. As an improvement and innovation about Kansei engineering idea, this method can help decision-makers predict the marketing response and assist designers to model at concept generation stage.更多还原