【摘要】 通过研究前人提出的铁路货运营销策略,分析其存在的不足之处。基于客户关系生命周期理论,对铁路货运客户进行分类,针对不同类型的客户给出不同的营销策略。对于铁路货运的营销工作具有指导意义。更多还原

【Abstract】 In this paper we analyzed the inadequacy of the marketing strategies for railway freight transportation proposed in previous studies and held that we should classify the customers of railway freight transportation based on the customer relationship life cycle theory and develop different marketing strategies for customers in different classes.更多还原