【摘要】 导游虚拟社区是从业导游或具有从事导游职业取向的群体依托网络平台沟通交流的公共领域。它是中国旅游产业发展与新媒体结合的产物。导游群体之于虚拟社区的在线生存可以从侧面反映出导游生存境遇和现实诉求。文章在界定导游虚拟社区的涵义基础上,初步探讨了导游虚拟社区的类型和发展原因,以期引起学者对这一新事物的关注。更多还原

【Abstract】 The tourist guide virtual community is a public space where the tourist guides or people who want to become a tourist guide communicate each other.The tourist guide virtual community is an outcome of China tourism and new media combination.The fact that tourist guides live online reflects their living status and real needs.The paper defines the significance of the tourist guide virtual community,on the basis of this,the authors discusses its kinds and the developing reason in the hope that our scholars will more concern about this domain.更多还原