【摘要】 随着银行业务竞争的加剧,银行经营环境己由卖方市场转为买方市场。打造著名的银行品牌是整合金融商品的有效形式。建立银行品牌或品牌系列,使客户对金融商品形成一个框架性认识,把所有的商品创新纳入品牌,制定出合理的品牌营销战略实施步骤,形成更高的客户满意度和忠诚度。更多还原

【Abstract】 Along with the serious competition of banking business,the working condition of bank has changed from seller’s market to buyer’s market.The building of distinguished banking brands is the effective form of integrating financial commodities.Building banking brands or brands series will make clients develop a frame work cognition of financial commodities and integrate products innovation into brands,then working out a procedure of branding marketing strategies and developing a higher customer satisfaction and loyalty.更多还原