【摘要】 在新媒体迅速崛起的背景下,网络互动已经成为高校招生宣传的重要手段,高校招生网站面临改革与适应新形势的新要求。笔者首先对新媒体的发展及特征、新媒体对高校招生宣传的影响进行基础研究。随后,对高校招生网站与新媒体融合与交互模式进行探析,提出了三种主要创新途径:手机+QQ等互动平台+招生网模式、博客(含微博)+手机+招生网模式和BBS+网络社群+招生网模式。更多还原

【Abstract】 With the rapid rise of the new media,network interaction has become an important means of college enrollment,and the college enrollment website faces new requirements of reform and adaption of new situations.This paper conducts a basic research on the development and characteristics of the new media and the new media impact on the college enrollment.After an analysis on convergent and interactive modes of college recruitment website and new media,it puts forward three innovative approaches: the mobile phone + QQ(interactive platforms) + recruitment network mode;the blog,including microblog + mobile phone + recruitment network mode;and the BBS + online community mode + recruitment network mode.更多还原