【摘要】 从企业社会责任对消费者偏好的影响入手,运用博弈论的基本思想,对制销供应链中,制造商与分销商一次性博弈的定价和利润分配策略进行了研究,并在此基础上对不同情况下制销双方重复性博弈的均衡结果进行了讨论.结果表明:在两类制销供应链中,联盟定价都是制销双方一次性博弈的唯一纳什均衡结果,且在制销双方商定的利润分配因子的取值范围内双方联盟后所得的利润高于联盟之前;在两类制销供应链中,制造商与分销商坚持联盟定价对双方的长期利润都是最优的.更多还原

【Abstract】 From corporate social responsibilities influence on the consumer’s preferences, applying the basic idea of game theory,the essay studies on the tactics of pricing and profit allotting of the one-period game between manufacturer and retailer in manufacturer-retailer supply chain,then the repetitive game results of the two partners under different conditions are discussed.The results show that alliance pricing is the unique nash equilibrium of the one-period game between manufacturer and retailer,and the expect profit of both manufacturer and retailer will increase after cooperation in both g and b manufacturer-retailer supply chain.The conclusion is that it is excellent for the long term both manufacturer and retailer to insist on alliance pricing for their long-term benefits in both g and b manufacturer-retailer supply chain.更多还原