【摘要】 《阿凡达》掀起了世界电影技术的革命,也创造了全球电影票房奇迹,引发了3D电影市场热潮,但关注《阿凡达》3D技术市场成功的后来者,忽视了该片一个最基本的问题,那就是《阿凡达》的3D技术及其成功是由其全球电影产业链整合能力所支撑的,而不是单纯的电影制作技术问题。如果忽视《阿凡达》与全球电影产业链的关系,而简单地模仿或者运用该片的3D技术,其结果可能是影片投资的灾难。更多还原

【Abstract】 Avatar opens a new page in film technology revolution,and sweeps the film box office with the 3-D technology.But behind the high technology,what really backs up the film is ignored by many followers—the success of Avatar is supported by the global film industry chain,not merely technologies.If the relation between the chain and the film was overlooked,the result would be a disaster.更多还原