【摘要】 会展业是旅游业中增长最快的行业之一,而广州是我国最主要的会展城市之一。以广交会和广州博览会为例,在分析影响会展旅游者目的地选择的主要因素的基础上,评估会展旅游者对广州目的地在这些方面的满意程度。结果表明,城市形象与环境、休闲娱乐设施、饭店与展览设施、可达性与饭店价格和花费与会议设施是影响会展旅游者是否参加展览的主要方面;会展旅游者对广州目的地感知的重要因素与目的地表现存在显著差异。同时,IPA结果发现,21个因素中有2个因素位于改进区,10个因素落入优势区,8个因素位于机会区以及1个因素落入维持区。更多还原

【Abstract】 MICE industry is one of the largest and fastest growing sectors within the tourism industry.Guangzhou is also one of the most MICE cities in China.The objectives of the study are to evaluate attendees′ perceived importance and performance of the attributes towards two events and to compare the difference between attendees′ perceived importance and performance of the attributes in two events.The results of factor analysis showed city image and environment,leisure,hotel and exhibition facility,accessibility and hotel price,and cost and meeting facility are six key aspects that have effect MICE tourists takes part in exhibition.The results found there were significant difference between attendees′ perceived importance and performance of two events.The results of IPA showed that ten out of 21 attributes were in the area of "keep up the good work";two were in the area of "concentrate here";eight were in the area "low priority";and two were in the area of "low priority".更多还原