【摘要】 电信业是典型的数据密集行业,数据挖掘应用开发对电信企业的发展有重要意义。其中,客户分群可以准确认识客户总体构成,使得服务和营销更具针对性。在此以常州市电信企业为例,利用商业数据挖掘自动化软件KXEN给出电信客户分群的解决方案。实践证明,利用KXEN软件不仅大量减少了建模时间,而且得到的解决方案是成功有效的。更多还原

【Abstract】 Data mining application is very vital for Telecom.Customer segmentation can analyze customer composition and promote serve quality.In this study,a resolution of customer segmentation for Changzhou Telecom in Jiangsu province is proposed based on the commercial automatic data mining tool KXEN.Results show that KXEN saves much modeling time and the resolution is efficient.更多还原