【摘要】 随着世界经济的不断发展,各种产品在市场上的竞争愈演愈烈,广告在促进产品销售和繁荣市场经济等方面的作用也越来越明显,因而广告翻译的地位也随之显得越来越重要。借鉴接受美学中的核心概念,从审美角度对广告英语汉译的策略进行探讨。更多还原

【Abstract】 With the rapid development of international business and multinational companies, there is a growing need for efficient international advertising communication and translation. The amount of advertising translation is already substantial, and keeps increasing. With the core conceptions of Reception Aesthetics (or Reception theory), it discusses the translation strategy of English ads to Chinese from the aesthetic approach.更多还原