节点文献
公司创业精神、市场营销能力与市场绩效的关系研究
An Empirical Study of the Relationship among Corporate Entrepreneurship,Marketing Capability and Market Performance
【摘要】 公司创业精神是企业所拥有的最为异质的资源之一,它对企业的市场绩效有着显著的影响。通过以中国的调研数据来探索公司创业精神的丰富内涵,并验证公司创业精神与市场绩效之间的关系。同时,从理论和实证2个方面研究了公司创业精神对市场绩效的作用途径,发现市场营销能力在其中发挥着中介的作用。
【Abstract】 Corporate entrepreneurship is one of the most heterogeneous resources of firm,and it impacts significant influence on the market performance of firm.This paper is designed to exploratory the dimensions of corporate entrepreneurship and confirm the relationship between corporate entrepreneurship and market performance based the data of China.At the same time,we conduct the impact path between corporate entrepreneurship and market performance by theory,and use the data to confirm the hypothesizes.The result show marketing capability acts the mediate role between corporate entrepreneurship and market performance.
【Key words】 corporate entrepreneurship; marketing capability; market performance;
- 【文献出处】 管理学报 ,Chinese Journal of Management , 编辑部邮箱 ,2009年04期
- 【分类号】F272;F274;F224
- 【被引频次】66
- 【下载频次】2715