【摘要】 将传统的报业与网络、广播电视、出版等文化产业整合在一起,组成规模更庞大、类型更完备、实力更强大的传媒集团,开展集约化经营,争取最优化的效果,已是传媒产业化的必然结果。成都传媒集团以创新的思维、创新的实践,走出了一条媒介整合发展的成功之路,为后来者提供了可资借鉴的经验。更多还原

【Abstract】 It has already become the necessity for the mass media group to readjust traditional newspapering with the cultural industry such as internet,radio,television,press into a larger and a more powerful mass media group so as to conduct the intensive operation for the most optimized effects.Based on innovative thinking and practice,Chengdu Mass Media Group opens a successful way of readjustment and development,and offers invaluable experience to the new comers.更多还原