【摘要】 以C2C电子商务为实际背景,研究了在商品属性权重信息不完全的情况下买卖双方的双边匹配问题。首先给出了C2C电子商务中商品属性权重信息不完全的双边匹配问题的数学描述;然后在此基础上,以最大化匹配度和交易额为目标,建立了双边匹配多目标决策模型,并依据该模型是一类多目标混合0-1整数二次规划模型的特点,设计了模型的求解方法;最后通过一个仿真实例的计算,说明了模型及求解方法的有效性和可行性。更多还原

【Abstract】 The purpose of this paper is to research the bipartite matching problem with incomplete attribute weights in consumer to consumer(C2C) e-commerce environment.Firstly,the mathematic description of the bipartite matching problem with incomplete attribute weights is given.Secondly,on the basis of the mathematic description,a multi-objective decision model is built,where,one objective is to maximize matching degree and the other is to maximize trading capitals,then according to the characteristic of the model which belongs to a type of mixed 0-1 integer quadratic programming model,a method is proposed to solve it.Finally,the computing results on a simulative example show the effectiveness and feasibility of the model and method.更多还原