【摘要】 以价值创新作为战略导向,指出了企业在激烈的竞争环境中应以创造边际价值增量和全新市场空间作为实施重点;提出了构建创新型文化环境、知识型营销体系、自主型研发中心、精益型生产模式和优化型产业链条的企业价值创新战略体系,形成企业的新理念、新渠道、新技术、新流程和新的价值链。更多还原

【Abstract】 The idea was proposed that enterprises should create margin value added amount and new market space as emphasis of value innovation strategy in the intense competition based on the value innovation as enterprise strategy.The strategic system of value innovation was provided: innovation culture environment,knowledge marketing system,self R&D center,lean production and optimum industry chain which help enterprises to form new concept,new channel,new technology,new procedure and new value chain.更多还原