【摘要】 "任务驱动"是实施探究式教学模式的一种教学方法。目前在计算机课程的教学中被普遍采用。文章就任务驱动教学法在市场营销教学中的应用作了初步的探索,认为在市场营销教学中采用"任务驱动"教学方法有利于构建教学情境,营造宽松的学习环境,激发学生的学习兴趣,能够充分调动学生的学习主动性、创造性。更多还原

【Abstract】 Task-driven teaching method is a kind of exploration. Currently it was widespread adopted in the teaching of calculator course. The article preliminary analyzes on the application of task-driven teaching method in the marketing course. It thinks that it is helpful to setting up a teaching situation, construct a relaxed study environment, stir up students’ interest in the study and improve students’ active and creative well.更多还原