【摘要】 对消费者行为的传统研究是建立在"代表者行为"假设基础上的。它的一个明显特征是消费者偏好是同质的。但这与现实不符。为了能更准确地刻画不同特征的消费者偏好,本研究根据 Jorgenson(1982)的异质性消费加总理论,建立了中国的异质性偏好消费模型,并在此基础上深入研究了不同人口特征的中国城镇居民的消费结构。更多还原

【Abstract】 Traditional research on consumer behavior is based on"representative consumer",which shows thatthe pref- erence of consumer is identical.In practice,this assumption is inconsistent with stylized fact,such as different cultures and different ages of consumers’ preferences are different.We build China consumer behavior model with heterogeneity of individual preferences according to exactly aggregation theory of Jorgenson(1982)in order to reflect exactly individual preferences with different demographic characteristics.The paper divides consumer expenditures into five broad catego- ries in comparison with NBS.On the basis of that,we analyze the impacts of different attributes of demographic charac- teristics on the consumption structure in urban.更多还原