【摘要】 建立了一个通过广告确立的产品差异模型,根据市场竞争的具体情况,讨论价格均衡的种类以及若干性质,并由各自的最佳反应函数计算出混合策略的Nash均衡。最后,讨论了企业最优广告水平的策略选择问题,以建立最适的产品差异程度,提高企业的竞争能力和地位。更多还原

【Abstract】 According to the status quo of the market competition,this paper,with the product differentiation model established by the advertisement,discusses the categories of price equilibrium and other characteristic,works out the Nash equilibrium in mixed strategy based on the respective best response function.The paper also manifests that companies create the most suitable product differentiation through selecting the best advertising level so as to improve the competitiveness and profit benefits.更多还原