【摘要】 论述图书馆信息营销的管理学属性,认为图书馆信息营销是对图书馆管理核心价值的继承和发展,是对传统图书馆管理方式的变革和突破以及对传统图书馆管理文化的创新,指出充分认识图书馆信息营销的管理学特性,积极开展信息服务工作,对促进图书馆事业的发展具有一定的意义。更多还原

【Abstract】 This paper introduces the management science attribute of library information marketing. It also suggests that library information marketing is to inherit and develop the library management core value, is to reform and break through the traditional management way, and is to create the library management culture. It will promote the development of library cause by fully understanding the characteristics of library information marketing and actively providing information service.更多还原