【摘要】 从经济学的角度运用博弈论的方法可以对买东西讨价还价的情形进行分析。对销售者来说,给商品定高价是其占优战略(dominant strategy),消费者也意识到这一点,所以在买东西时一定会选择讨价还价。但是讨价还价对于购销双方来说都是一件费时费力的事情,造成不必要的效率损耗,实际上陷入一种囚徒困境。如果销售者合理运用超市经营、结伙购买、批量购买、实行会员制度等对策,就可以帮助自己解脱消费者讨价还价困境。更多还原

【Abstract】 Most people bargain when they want to buy something.Bargaining consumes us much time and energy,sometimes even make us exhausted.And it isn’t a good thing to the sellers.However still many people are glad to do it.What is the reason? This article will talk about it by using Game Theories.At the end of the first part we come to a conclusion that for the sellers pricing high is their dominant strategy and for the buyers bargaining is their dominant strategy.This is a prisoners’ dilemma.The second part gives several resolving methods,such as retail in supermarkets?wholesales and giving old clients membership etc.更多还原