【摘要】 在总结奥运传播的三个层面——奥运赛事信息的传播过程的基础上,分析了国内传媒在北京奥运会全过程中如何发挥自身的作用,将宣传中国文化、尤其是中国体育文化与传播奥运精神有机联系起来。更多还原

【Abstract】 On the basis of conluding the three levels of reporting sports events in Olympic Games,this article analyzed Chinese mass media’s functions in Beijing Olympic Games.It was thought that a lot of publicity should be given to Chinese cultrue,especially the communication of Chinese sports culture should be connected with Olympic spirit.更多还原