【摘要】 通过对精准营销实践的分析和总结,提出精准营销的初步概念.精准营销运营体系应该由六部分构成;把精准营销的方法归为基于数据库营销的方法、基于互联网的方法、借助他人渠道的方法等三大类;最后提出了精准营销发展的趋势和面临的挑战.更多还原

【Abstract】 After the study and conclusion on the core idea,the main characters and theory of the precision marketing was formed.The operation system of the precision marketing should be made up of six portions.The methods of precision marketing are induced to three classes which are method based on customer database,method based on Internet and method based on other channels.Finally,the main developing directions and challenges of the precision marketing were brought forward.更多还原