【摘要】 在形象经济的时代背景下,形象的塑造已经成为旅游领域占有市场的关键,旅游产品的不可移动性,决定了旅游产品要依靠形象的传播,使旅游城市为旅游者所认识,从而产生旅游动机并最终实现出游计划,因此城市的旅游形象是影响旅游者的重要因素。采用旅游形象设计的方法,确定哈尔滨冰雪旅游定位,认为应从城市面貌形象、行为形象等方面塑造哈尔滨市冰雪旅游形象。更多还原

【Abstract】 On the background of image-economy times, the image-building has been a key to keep legs in tourism market. The immovability of tourism production makes that it’s necessary for the tourism production to publicize itself on image which may be the mutual recognition of all tourists and will further the future travel. So, a city tourism image is an important factor influencing the tourists. Making sure the ice-snow tourism orientation in Harbin with the method of tourism image design, it suggests to build the Harbin ice-snow tourism image by improving the city’s visage image and behaving image.更多还原