【摘要】 徽商是明清十大商帮之一,享有"儒商"之称的徽商创造了"钻天洞庭遍地徽"和"无徽不成镇"的商业创举,与徽商精明独特的营销策略是密切相关的。本文试从诚信观、义利观、人本观、团队观、质量观、信息观、关系观来阐述其丰富的营销心理学思想。更多还原

【Abstract】 Huizhou commercial group was one of ten big commercial groups,enjoying the title of "Confucian merchants",who created the commercial pioneering work as the saying "Dongting commercial group was able and Huizhou commercial group was everywhere" and "No Huizhou merchants,no towns",which was closely related with the smart and unique marketing strategies of Huizhou merchants.This article tries to elaborates the rich marketing psychological thoughts from the aspects of good faith,rightesusness and benefit,team work,quality,information and relationship.更多还原