节点文献
电子政务与客户关系管理
E-government and Customer Relationship Management
【摘要】 服务是管理的本质,服务行政已成为全球化的趋势。为了更好地为公众提供服务,顾客导向成为政府工作管理模式。电子政务是政府与民众建立良性互动关系的手段,把客户关系管理引进电子政务系统可以增进政府服务的广度和深度,构建新的、更好的政府与企业、政府与公民之间的关系,促使政府根据用户的意向需求而不是部门职能设立组织机构,更好地适应公众的要求。
【Abstract】 Direct service is the essence of government administration.In order to provide better services for the public,customer-oriented work model has become the new public administration model.E-Government can build a better relationship between government and the public.With customer relationship management,E-Government can improve the depth and the extent of the public administration and can make the government set the public sector according to the need of the customer while not according to the function of the department,so that it can supply better service for the public.
【Key words】 E-Government; customer relationship management; customer-oriented;
- 【文献出处】 郑州航空工业管理学院学报 ,Journal of Zhengzhou Institute of Aeronautical Industry Management , 编辑部邮箱 ,2006年01期
- 【分类号】D523
- 【被引频次】9
- 【下载频次】250