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双龙风景区自驾车游客结构与行为特征研究
Research on Structure and Behavior Characteristics of Self-drive Tourists in Shuanglong Scenic Spot
【摘要】 基于双龙风景区自驾车游客的实地问卷调查资料,得出双龙风景区自驾车游客的客源地构成;分析了自驾车游客的年龄、职业、收入等结构特征及其出游时间、旅游偏好、消费水平等行为特征;揭示了制约自驾车游客出游的主要因素;针对自驾车游客的旅游体验与评价,提出了促进自驾车旅游发展的建议,以期为相关旅游企业及旅游管理部门的决策提供参考依据。
【Abstract】 Based on the sampling survey of the self-drive tourists in Shuanglong Scenic Spot,this paper firstly discussed the main living cities or provinces of self-drive tourists,and demonstrated the structure and behaviour characteristics of self-drive tourists such as age,profession,income,the time of journey,tourism favour and expenditure level;then the author revealed the most important factors that restricted the travel of self-drive tourists.In the end,in view of the touring experiences and evaluation of self-drive tourists,suggestion on how to promote the development of self-drive tourism were put forward,in the hope of offering tourism industry and administration concerned some references for their decision-making.
【Key words】 self-drive; tourist structure; behaviour characteristics; Shuanglong Scenic Spot;
- 【文献出处】 资源开发与市场 ,Resource Development & Market , 编辑部邮箱 ,2006年06期
- 【分类号】F592
- 【被引频次】20
- 【下载频次】298