【摘要】 随着我国经济的迅速发展,各种形式的商业广告如雨后春笋出现在城市各个角落。为了增加宣传效果,户外商业广告在夜间采用了各种不同的照明方式。但是目前,户外商业广告照明所涉及的各个环节还没有一个全面的细致的统一规定。本文通过对天津市区户外广告中具有代表性的投光广告夜间照明现状的实地调研,使我们对天津市区户外商业广告照明的现状有一个初步了解。对今后我们如何进行户外商业广告照明设计以及相关规范的制订具有一定参考价值。更多还原

【Abstract】 In these days, more and more outdoor commercial billboards appeared in cities. They were always be lit at night time. We investigated the outdoor commercial billboards lighting in Tianjin urban area,and got a lot of useful data.Some of them were analysis in charts to shown us the reality of the outdoor billboard lighting.On the basis of these data we can set some criterions to regulate the outdoor billboard lighting.At the same time the data can also be referenced by other cities in China.;更多还原