【摘要】 自上个世纪70年代以来,收益管理已经成为了航空客运、旅店等行业获取竞争优势的一个不可或缺的制胜法宝.本文在完全差别定价理论分析的基础上,重点研究了具有两个价格等级机票的动态控制问题.提出一种易于实际操作的机票控制策略,称之为“Markup”的机票控制机制,并且探讨了机票销售决策与供给、需求以及价格等因素的关系.数值实验表明,相对于完全差别定价机制而言,这种机票控制机制具有令人满意的近似效果.更多还原

【Abstract】 Revenue management has been a powerful weapon to obtain competitive edge for many industries such as the airlines and hotels ever since the late 1970s.Based on the analysis of a totally differential pricing model,this paper focuses on the dynamic seat inventory control of a flight with two fare classes.A pricing mechanism named "markup" is proposed,which is a practicable solution in real world,and the relationships between optimal seat inventory control decision and such factors as supply,demand and prices are analyzed.Numerical experiments show that the markup mechanism is a good approximation to the totally differential pricing mechanism.更多还原