【摘要】 国家对试点社区俱乐部两年财政扶持结束之后,社区体育俱乐部将面临如何进一步提高自身经营管理能力,以求长期自主生存发展的问题。在注意力经济学理论指导下,探讨体育注意力基本属性,以及将注意力集成转化为体育消费的经营创新。认为社区体育俱乐部的经营要以时尚体育管理为主导模式。探讨了时尚体育的策划、设计、发布,以及时尚体育管理的人文关怀和可实施性。时尚体育经营模式为社区体育俱乐部的长期自主的生存发展提供了新的思路。更多还原

【Abstract】 After finishing two year’s financial support on pilot community clubs,sport clubs in community faces the problems of how to further improve the ability of self-management in order to strive for long-term survival.Based on the theory of attention economics,this paper discusses the basic characteristics of sport attention and innovation of transition from attention integration to sport consumption,thinks that operation of sport clubs in community should take the fashion sport management as the leading model,analyzes the planning,design,release,humanity concern and feasibility of fashion sport management.The management model of fashion sports provides the new ideas for long-term self-survival and development of community sport clubs.更多还原