【摘要】 运用文献资料法、问卷调查法、数理统计等研究方法就现阶段在杭大学生体育消费现状进行深入调查分析和研究,目的在于进一步了解在杭大学生体育消费的动机、特点及消费水平和趋势,以引导大学生正确认识和参与体育消费。研究结果表明:在杭大学生体育消费总量上有所增长,实物型体育消费为主流,参与型、观赏型体育消费群体不断扩大的发展趋势。更多还原

【Abstract】 Through some research methods such as documents and statistics,the author analyzed the increasing college student’s sport consumption,and among those,the material objects consumption is chief.the trend of participating in consumption is upwards,the people of consumption in vewing and admiring is more and more.Furthermore the author proposed some appropriate tactics.更多还原