【摘要】 提出了一种面向客户生命周期价值和基于事件反馈机制的分析型CRM系统设计和实现方法,对目前分析型CRM研究中存在的不足之处进行了相应改进。采用这种方法,减少了决策分析的片面性,增加了系统的可扩展性,并具有较好的灵活性和易用性。更多还原

【Abstract】 A design and implementation met￣hod of analytical type CRM system on the basis of cus￣tomer￣oriented life cycle value and event feedback mechanism is put forward. Some shortcomings in the ex￣isting analytical type CRM research are overcome. The one￣sidedness for decision analysis is decreased and the expansibility is increased. The flexibility and usability are good.更多还原