【摘要】 客户满意度在不同的行业与企业有着不同的定义,其评价标准也难以确定。针对物流企业客户满意度评价问题,采用三角模糊数对定性指标进行处理,采用熵评价的方法将信息质量反映到组合权中,最终结合层次分析法确定组合权重,从而改进了传统层次分析法确定权重的方法。更多还原

【Abstract】 The client degree of satisfaction has different definition in different industry and enterprise.Therefore the standard of evaluation is difficult to ascertain.Considering the evaluation issue of logistics customer’s satisfaction degree,the triangle number is used to process the qualitative indexes.The entropy evaluation method is adopted to reflect the quality of information into the combined weighting.The combined weight is determined by the combination of AHP.The traditional AHP method used to determine the weight is improved.更多还原