【摘要】 运用问卷调查法、文献资料法等研究方法,对广东、陕西两省11所高校的1701名大学生进行体育消费调查。目的在于通过对比经济发达地区和经济欠发达地区大学生的体育消费水平、特点、动机的研究,引导大学生进行正确的体育消费,创造良好的体育消费环境。研究结果表明,两省大学生的体育消费水平有较大差距;大学生的体育消费以体育实物型消费为主;男、女大学生在体育消费选择上有较大差异;体育消费品价格、性别和运动参与积极程度是影响大学生体育消费的主要因素。更多还原

【Abstract】 By means of questionnaires and literature review,1701 college students from 11 colleges and universities in the two provinces of Guangdong and Shanxi are surveyed for their sports consumption with the purpose of the research of a comparison of students’ level,characteristics and motives of sports consumption between developed regions and less-developed regions so as to guide college student to conduct proper sports consumption and create a better sports consumption environment.The study results show that the sports consumption level between the college students from the two provinces has a great gap,and their sports consumption is characterized by consuming of material sports objects mainly.There is a big difference in the choice of sports consumption between male and female college students.The price of sports consumption,sex and how involved they are in sports activities are the major factors that may affect the consuming behavior of college students.更多还原