【摘要】 商标是商品的标志、商品质量和特色的象征,好的商标能给消费者留下深刻印象,给产品带来无限商机。然而要把汉语商标转化成英文商标并保留其原有的风格及内涵绝非易事。本文具体分析了英文商标设计中所存在的问题,总结了英文商标的设计原则。更多还原

【Abstract】 As the symbol of a product,a good trademark can always make a good impression on the consumers,thus bringing boundless business opportunities to the product.However it is by no means easy to translate a Chinese trademark into English and keep its original style and meaning.The paper analyzes the problems in designing the English trademarks and summarizes the principles of designing them.更多还原