【摘要】 数据挖掘技术在客户关系管理中的应用在国内尚属一个全新的领域。文章从信息技术的角度,定义了客户关系管理的概念,总结了客户关系管理中常用到的数据挖掘的算法,制定了数据挖掘技术应用于客户关系管理中的具体流程,为企业的客户关系管理应用数据挖掘技术提供了有价值的参考。更多还原

【Abstract】 The application of the data mining technology based on customer relation management still belongs to a brand-new field at home. The thesis has defined the concept of customer relation management in terms of information technology ,summarized the algorithms of the data mining that are commonly used in customer relation management and made the concrete procedure of the technology of the data mining applying to customer relation management. So the thesis will offer valuable reference for the technology of the data mining based on the customer relation management in enterprises.更多还原