【摘要】 CI作为现代企业决胜市场的有效工具,是管理、营销、形象战略的综合整体。中国企业的CI战略尚处于未成熟阶段,仍存在许多误区。导入CIS对中国企业的成长有着重要意义,中国企业应把握CI设计的原则形成“中国模式的CIS”。更多还原

【Abstract】 As a effective tool to succeed in market competition, CI is an integration of strategy of management, marketing and image. In China enterprises have not mature strategy of CI, which is misunderstood. Introducing CIS is so important to growth up of enterprise in China. Chinese enterprise should grasp the designable principle of CI to form"CIS with Chinese mode".更多还原