节事旅游市场化运作研究——以上海旅游节为例

【摘要】 近年来,节事旅游在我国勃勃兴起,节事活动在给地方带来良好的经济效应和社会效应的同时,也逐渐成为学术界关注的热点。本文在参阅了国内外大量对节事旅游研究的文献基础之上,以上海旅游节为例,进一步探讨当前我国节事旅游市场化运作必要性和运作模式。更多还原

【Abstract】 In recent years, more and more event & event tourism are being hold everywhere in China, which has frequently brought both economy effects and social effects to the local area and meanwhile has gradually become the focus of the academy. Based on scores of previous researching achievements on such topic, this paper takes the Shanghai Tourism Festival as an example to discuss the necessity and mode of the market-oriented operation of the event & event tourism in domestic.更多还原