节点文献
我国移动通信市场价格博弈分析
Analysis of Price in Chinese Mobile Communication by Game Theory
【摘要】 对我国移动通信市场价格博弈模型分析得出,基于个体理性的博弈引起价格竞争,而价格竞争博弈的结果并不是最优的,是零和博弈。为使企业能避免陷入“囚徒困境”,应建立起价格联盟、引入差异化战略和增强政府管制。
【Abstract】 The price war between the two mobile communication companies, China Mobile and China Unicom, has lasted for a long time. This article analyzes the model of Price Game theory in Chinese communication market, from which a conclusion is drawn that the causes of price competition in this market is the choice of companies based on individual reasons.Yet the result of the competition is not the best, but zero - sum. As a result, the author suggests that price - collaboration, differentiation strategy and government administration should be adopted so as to establish a healthy Chinese Mobile Communication Market.
- 【文献出处】 南京航空航天大学学报(社会科学版) ,Journal of Nanjing University of Aeronautics and Astronautics(Social Sciences) , 编辑部邮箱 ,2005年02期
- 【分类号】F626
- 【被引频次】3
- 【下载频次】318